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Everything is constantly moving when you’re in the middle of the process and you need to have your hands on all of the controls to make sure everything plays well,” Karim said.īut the device wasn’t without its tradeoffs. “We knew the iPad would be the perfect platform because DJing is all about quick multitouch actions. But Karim and Christoph were excited by the interactive capabilities of the iPad and immediately started brainstorming ideas for djay once the device was announced in 2010. ‘Top Selling’ and ‘Most Downloaded’ became the norm to them, but the humble pair used the accolades as fuel to publish an app for Apple’s most user friendly platform of all time: iOS.Īt the time, the iPhone and iPod touch were too small and underpowered, and thus the pair decided that the experience would be too compromised to warrant an iOS app.
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Managing the retail and marketing of one of the most popular Mac apps was an intense process, but when they saw their software on a whole bunch of colleagues’ machines during WWDC, they knew they were living their dream. They approached them asking if they could sell copies of djay in Apple Stores and the two agreed so long as the price was appealing enough for anyone to give it a try. Macworld famously heralded the software as “the DJ app missing from iLife” and soon Apple took notice of Karim and Christoph’s innovation. Professionals applauded djay’s customizability and wide range of features while newcomers appreciated its stunning ease-of-use. The two whipped up some freemium software to cater to their shared desires, and soon after, djay became instantly popular. With time, they knew they could create intuitive DJ software that lived on the Mac so that beginners and experts alike would have the ability to plug directly into their iTunes libraries. That’s where Karim and Christoph saw potential. The process of playing purchased songs anywhere other than an authorized Mac, PC, or iPod was laborious and forced many to abandon the process altogether. Unfortunately, music purchased from iTunes was still DRM-locked, limiting the amount of options professionals had to convert and transfer their library to other platforms.
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Songs could be purchased from the iTunes Store and then transferred though a series of processes to DJ equipment for mixing.
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But there was iTunes on the Mac, which was immensely popular with DJs as it was one of the only legal platforms to digitally download and collect music. Back then, all the hype surrounded the iPod, which was fantastic for playing music but incapable of creating it.
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No matter what software he tried, Christoph was often puzzled as most professional software featured an overwhelming set of controls and required an insanely high level of manual skill, which made performing all the more difficult.Īs such, the duo wanted to make something new software that they and similar people could both use.Įnter 2006, a time when the iPhone and iPad were nothing more than mere prototypes in Jony Ive’s top secret design laboratory. He could manage, as digital software proved to have a superior functionality compared to his old analog favorites, but the situation wasn’t even close to ideal.Ĭhristoph, on the other hand, had an extraordinary admiration for DJing, but didn’t have the experience or expertise of his buddy Karim. But with every gig he played, Karim found each solution clunky and downright confounding. With ten years of experience under his belt, Karim had his fair share of knowledge about the industry and had used some of the most popular DJ software available. While they both enjoyed the art of scratching, in between attending classes and studying for exams at college, the two had vastly different skill levels. At the time, DJ software was extremely expensive and complex, but the pair were determined to create meaningful change in an industry they were both tremendously passionate about.
That’s the question that inspired co-founders Karim and Christoph to make Algoriddim’s djay, the award-winning music production software. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.ĪdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.ĪdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing.“How can we create high quality, easy-to-use software for both professional and novice DJs?” Reach your audience on the world's most popular sites, apps, and streaming platforms.
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